INCREASE YOUR VISIBILITY WITH GOOGLE MAPS

Quickly climb to the top of search results to dramatically increase your revenue.

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WHAT IS GOOGLE MAPS?

GOOGLE MAPS is a free mapping tool that allows businesses to be visible on this map via Google or from the application: 85% of English people search for establishments via Google Maps.

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WHAT DOES GOOGLE MAPS OFFER TO BUSINESSES?

  • Presentation of the establishment: address, opening hours, description, services, products
  • Geo-location on Google Maps
  • Link to the institution’s website
  • Ability to add photos, 360° photos, google street view, 30s video.
  • Ability to chat with customers
  • Ability to add posts, products, reservations…
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Need more information?

+33 977 195 002

We’ll be happy to give you local SEO tips to get you to the top of the search results rankings.

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DID YOU KNOW?

%

of mobile users search for local information on their phone.

%

queries on the Internet are for local search.

%

of customers direct their preference to the best-rated local businesses.

%

local searches lead to a same-day store visit.

TIPS FOR GAINING VISIBILITY

  • The click rate

    Google improves the ranking of establishments for which Internet users have an attraction. A business listing is particularly attractive thanks to quality visuals. These media also improve the conversion rate: for example, you will have more clicks on the “CALL” button: which will further improve your ranking.

  • The popularity of the company.

    The quality and quantity of reviews for your business is one of the essential criteria for your ranking on Google My Business. It is therefore important to encourage your customers to leave you reviews by sending them a link provided for this purpose. Your presence on Google and social networks is also important.

  • The proximity of the address to the search point

    One of the main criteria remains of course the location. If the Internet user is looking for an establishment similar to yours and it is in your street, then you will have a good chance of appearing first in the search results! Unless you have filled out your establishment form incorrectly!

  • The relevance between the company and the user's request

    It is important to properly complete your business listing with a title and description optimized for SEO. Key words must appear sparingly and must correspond to the expectations of the Internet user.

5 CRITERIA THAT IMPROVE RANKING


    • Validation of the record of establishment, filling in the data and confirmation of the location of the company

    • The keywords relating to the product / service sought by the Internet user appear in the name of the company on his Google My Business profile

    • Good ratings and good amount of reviews (Google and third party sites) i.e. 4/5 or 5/5

    • Good click rate on the “call” button

    • Good click-through rate of listing from search results

    5 CRITERIA THAT PENALIZE THE RANKING


      • Mauvaise correspondance Nom / Adresse / Téléphone avec les autres données présentes sur le web

      • Error(s) reported by Internet users from the Google My Business file (via the “Suggest a modification” button)

      • Low ratings in reviews, Google or third-party sites

      • Registration of a standard “0 800” number (transfer numbers, premium rates) as the only telephone number in Google My Business

      • Keyword stuffing in the Google My Business listing (a “stuffing” is an unnatural accumulation).
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